To empower people to recover from injury, improve performance and build lasting confidence through evidence-based rehabilitation, personalised coaching and expert support. Our goal is simple: help every client move better, feel stronger and perform at their very best.
Every client is different, which is why every programme starts with understanding you. We assess your movement, identify the root cause of the problem and build a personalised plan that fits your goals, lifestyle and ability. Through expert coaching, ongoing support and measurable progress, we help you recover with confidence and achieve long-term results—not temporary fixes.
I think this flows nicely into the “How We Work” section below and reinforces that Armour isn’t offering generic workout plans—it’s delivering tailored rehabilitation and performance coaching.
My name is James, I’m 28, I have been coaching 8 years, 3 of which in clinical and I focus on sports performance and cardiac rehabilitation and prevention
The most important thing to me is my family, including my wife and my almost two year-old daughter, but have always been really close to my parents and my sister
This is one of the main reasons I started Armour, as in 2016 my dad collapsed in front of me when I was training and suffered his first arrhythmia related issue which was called ARVC or arrhythmogenic right ventricular cardiomyopathy which is a rare condition where rather than heal, the muscle part of your heart develops fatty tissues which then messes with the electrics of the heart.
This went on for 2 years suffering multiple VT attacks where his heart would jump from being at 80 beats anywhere up to 220 beats suddenly without warning
Dad was there in and out of different hospitals for two years trying to get this issue sorted and within those two years it had a huge effect on my family as there was not a lot of research at the time to finally get the verdict from St George’s that he needed an ablation and an ICD put in, unfortunately during this time, I had to say goodbye to him before he went into surgery and thankfully came out fine, but those 2 years were a struggle to say the least.
I’m now lucky enough to receive annual reviews of my own heart in the hope we can catch it early if it develops later on in my own life.
And this is why I wish everyone had the same opportunity to be as preventative as possible.
Every journey begins with getting to know you. We start by understanding your goals, current fitness level, injury history and any challenges you’re facing before creating a plan that’s tailored specifically to your needs.
ASSESS
We start with advanced testing and movement assessments to understand your current ability, health, goals and starting point.
ANALYSE
We analyse your results, identify the key areas for improvement and establish clear, realistic and achievable goals.
COACH
Your personalised programme is delivered one-to-one online via Zoom, with expert coaching, education and real-time support.
MONITOR
We track technique, heart rate, performance and progress using specialist tools, adapting your plan as your ability improves.
ACHIEVE
Build better movement, improved health, stronger performance and sustainable habits that support lasting results.
Whether you're recovering from injury, managing pain or chasing peak performance, we're here to help you build a stronger, healthier future.